Email and Calendar Data Are Helping Firms Understand How Employees Work

Written by Andy Binns, Anna Kahn, Mary Elizabeth Porray, Michael L. Tushman

Using data science to predict how people in companies are changing may sound futuristic. As we wrote recently, change management remains one of the few areas largely untouched by the data-driven revolution. But while we may never convert change management into a “hard science,” some firms are already benefiting from the potential that these data-driven techniques offer.

One of the key enablers is the analysis of email traffic and calendar metadata. This tells us a lot about who is talking to whom, in what departments, what meetings are happening, about what, and for how long. These sorts of analyses are helping EY, where some of us work, by working with Microsoft Workplace Analytics to help clients to predict the likelihood of retaining key talent following an acquisition and to develop strategies to maximize retention. Using email and calendar data, we can identify patterns around who is engaging with whom, which parts of the organization are under stress, and which individuals are most active in reaching across company boundaries.

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HARVARD BUSINESS REVIEW
Andy Binns

Anna Kahn

Mary Elizabeth Porray

Michael L. Tushman

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