It seems like every business is struggling with the concept of transformation. Large incumbents are trying to keep pace with digital upstarts, and even digital native companies born as disruptors…
What type of office design is best for productivity and engagement? Today, this common question tends to have two distinct answers. On the one hand are the tech start-ups, who advocate for open office plans that emphasize chance encounters. Google’s new campus is designed to maximize chance encounters, and Facebook’s new headquarters features the largest open office in the world. Samsung is also exploring the use of more outdoor space to encourage employee conversation. As Scott Birnbaum, vice president of Samsung, told HBR, “The most creative ideas aren’t going to come while sitting in front of your monitor.” Their new building “is really designed to spark not just collaboration but that innovation you see when people collide.”
On the other hand is research about people’s preferences, like this 2013 study in the Journal of Environmental Psychology that, according to its authors, “categorically contradict[s] the industry-accepted wisdom that open-plan layout enhances communication between colleagues and improves occupants.” Another study demonstrated that the noise resulting from open office designs is a huge drain on employee morale.
This article was published on HARVARD BUSINESS REVIEW